Telling your brand story in a new market is important, localising it is critical. We can review your current marketing strategy and collaterals while leveraging our in-market expertise in Australia. We make sure your message reaches the right people, in the right place, at the right time.
Internationalisation
Internationalisation require a review your collateral and digital presence for advise on how to localise your message for Australian audiences.
Content Creation
Creating Australia focussed content across written and video to make sure your story resonates.
Communication
Amplifying and communicating your messages to the right audience, through the right channel, at the right time.
Events and Webinars
Getting out and getting involved and building your network fast accelerates your entry and quickly builds brand awareness in Australia.
Outcomes
Amplify brand awareness
Even with a great brand in your home market, there will be work to do in your new country to ensure that the buying community knows you and knows what you do. Once they know you, the can understand your value.
Increase inbound leads
Through delivery of a targeted marketing program, it is expected that the volume of inbound leads coming to you from Australia will increase, which in turn will drive your pipeline, some of which will convert to your first deals.
Establish local interest
The Australia market is large and diverse with many differences between countries. This service will ensure that your message is both relevant and specific for the target markets in question and ensure interest is established
"The team at Asia Market Entry have been valuable partners to Microsoft, going in together to empower our segment of ISV partners to grow beyond their home markets. Their strong understanding of the Microsoft ecosystem, the B2B sales channel, and the South East Asian enterprise market sets them apart. Moreover, their approach is very personable and relationship-based while taking a deep interest in their clients' products and services. They are a valuable partner to have on your side for any company looking to thrive in Asia.
Nitish Gera, Sr. Partner Development Manager (Digital Natives/Strategic Recruit), Microsoft