Start my Entry into the Asian Market

Australian Team

Brett Johnson's profile image.

Brett Johnson

Senior Business Advisor - Australia

Brett is an experienced sales, sales operations & management professional with more than 10 years of experience in the technology & unified communications sector, as well as 8 years in hospitality & tourism management. With experience working in Asia, Europe & North America, Brett has a diversified skill-set covering multinational collaboration, go-to-market planning & execution, channel & vendor management, solution sales, & customer success.

International Team

Steve Dawson's profile image.

Steve Dawson

CEO and Founder

Steve has 20 years of experience working in a variety of project implementation and business development roles. Moving to Singapore in 2012 Steve was tasked with setting up the Asia Pacific operations of a technology company as the first employee in the region. After experiencing the challenges of doing this firsthand, in 2016, he set up Asia Market Entry, with a vision of creating a company focused on helping international technology companies build a footprint in the Asia Pacific region without having to set up locally themselves.

Anthony Howe's profile image.

Anthony Howe

Commercial Director

Based in Singapore, Anthony is a business designer, software engineer and entrepreneur. He has an accomplished venture building background of 20 years in service design, digital product development, e-commerce, and occupational health. Most recently, he served as design and program lead for APAC partner platforms in the multi-billion dollar fintech sector. Prior to that, he was a co-founder of a global leader in mobile marketing applications, which was acquired twice by both Microsoft in Australia and later, Merkle (Dentsu) in the US.

Lucinda Riordan's profile image.

Lucinda Riordan

Business Development Advisor

Through her background in the international education sector, Lucinda has several years’ experience working in Asian markets. Lucinda has also worked in business-to-business marketing, helping some of Singapore’s most iconic brands with digital, content and creative marketing strategy. At Asia Market Entry, she helps clients successfully build their businesses in the Asia Pacific region. She holds a Masters in International Trade & Diplomacy.

Erik Adair's profile image.

Erik Adair

Business Development Advisor - Vietnam

Erik is based in Ho Chi Minh City, Vietnam and has over 15 years experience in business development, trade policy and government relations. Prior to working with Asia Market Entry, Erik served as director of APAC sales for an American software firm with over 300 employees in Asia. Previously he lived and worked in Seattle and Washington, DC USA. He holds a Master's degree in International Business.

Simon Li's profile image.

Simon Li

Business Development - Taiwan

Simon is based in Taipei, Taiwan and can speak fluent English and Mandarin. Simon has more than 10 years business development, sales operations & management experience in the life science industry. Previous to joining Asia Market Entry, Simon helped a range of businesses to expand their operations in China, Taiwan, Hongkong, Singapore, and Malaysia. In the past 7 years, he has mainly focused on software businesses in the pharmaceutical and biotech industries, including R&D, Quality and Manufacturing sectors.

Gabe Rijpma's profile image.

Gabe Rijpma

Strategic Advisor

Gabe has been extremely passionate about health and technology for more than 20 years. Based in Christchurch, New Zealand, Gabe was previously Senior Director of Health & Social Services for Asia at Microsoft. In this role his responsibilities included leading and defining the solution offerings and strategy for meeting the needs of healthcare consumers across Australia, New Zealand, South East Asia, India, Greater China and Japan. Before this role Gabe spent 4 years as the Healthcare Industry Director for Microsoft Asia Pacific.