Asia Market Entry collaborates with Fenetre Partners to help tech businesses expand into Japan

We are pleased to announce that Fenetre Partners will be working together with Asia Market Entry to help support our business development projects in Japan. Collaborating with us to deliver market research, lead generation, business development and the growth of channel partner relationships in the region.

Market Entry into Japan

A major reason for foreign companies to start operations in Japan is the sheer size of the country’s more than 100 million consumer market, offering tremendous sales opportunities at scale. Industries currently regarded as being especially attractive are the wholesale, retailing, information and communication as well as the finance and insurance industries.

There are, however, a few strong barriers to entry that are faced by many technology businesses, including - language, business culture, and complex distribution channels. These challenges often hinder a successful market entry to Japan. In addition, some traditional business customs, such as hierarchical structures that permeate Japanese businesses, may seem strange to foreigners; for example, large manufacturers may not regard suppliers as equals. Cultural differences such as this often confuse companies new to Japan. And many businesses benefit from working with an in-market partner.

The Japanese Economy

Japan is the World’s third-largest market with 125million people, the country also capitalizes on its immense amount of land, leading it to be very important to the global economy. It is most well known for being an innovation powerhouse with many global technology revolutions originating from Japan. It is also one of the few advanced industrialised countries in the World that has very little foreign investment because foreign investors have been largely kept out for such a long time by the government and also by the difficulty of doing business in Japan.

Japan is the third-largest economy in the world and is home to many highly competitive industries including automotive, medical devices, factory automation, construction machinery, alternative energy, luxury goods, hospitality services, and more. It is true that Japan is one of the most attractive markets in the world to a wide range of companies.

Fenetre Partners Experience

Fenetre Partners has conducted over 250 international projects since 2008. Their clients are mainly local governments and businesses in various industries including but not limited to industrial machinery, components, consumer goods, food, pharmaceutical, software, alternative energy, logistics, fashion, and foodservice. These companies are headquartered in the US, UK, Germany, Singapore, Hong Kong, China, Korea, Australia, and Japan.

Fenetre projects have mainly been involved in trade support, investment promotion, and global marketing, and the scopes of the services they have provided span from market research, distributor and partner search, promotion support, digital marketing, sales, and technical support. These services have been customized based on each client’s needs and market conditions.

We are very excited to be partnering with Fenetre to help our customers land and expand in Japan. We aim to meet and exceed our customers’ needs, whether it is tapping into resources and connections, building channel partners, or sourcing direct opportunities.